OVERVIEW

Chop Chop is a vibrant salad restaurant catering to urban millennials who prioritize health and seek flavorful, convenient meal options. With a mission to revolutionize the salad experience, our goal is to craft a brand identity that resonates with our target audience and stands out in a crowded market

OVERVIEW

To stand out, we harnessed bold visual elements and a vibrant color palette, creating a brand identity that exudes freshness and vitality. Our focus on an intuitive user experience ensured that navigating the self-order kiosk is effortless and engaging. This approach culminated in the final deliverable for this project: an interactive self-order kiosk meticulously designed to reflect the brand's personality, simplify the ordering process, and enhance the overall customer experience

DURATION

4 Weeks

CATEGORY

Food & Beverage, Restaurant Technology

SERVICES

Brand Identity, Visual Design, UI/UX Design, Interactive Kiosk Design

identity and branding

User Personas

The user personas were developed through interviews with individuals who shared their experiences and frustrations while ordering at the self-order kiosk

User Flow

The user flow aligns with the customer's journey seamlessly through our self-order kiosk. From effortlessly customizing salads to the swift completion of transactions, every step is crafted for an intuitive, efficient, and delightful ordering experience.

Wireframes and Ui Design

High-fidelity Wireframes

With the completion of the self-order kiosk's flow diagram, the narrative progressed to the development of high-fidelity wireframes, capturing the essence of key user interactions.

Prototype

The final self-order kiosk prototype was created using After Effects. This version illustrates the step-by-step processes, from selecting and customizing your salad to seamlessly navigating the payment process

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